The majority of business legends like Bill gates, Steve jobs and many didn’t have a sound economical background but still they have managed to flourish in their marketing and Business. The grater part of the people in the world has an opinion that the business on larger scale is possible only for those who have a drastic financial set up by their ancestors. But the fact is absolutely converse in many cases because the one who has worked hard will understand the value of business and marketing. Dan Kennedy also falls in the same category because he is also from an upper middle class family who has established his own identity in the society. He has built an empire of business marketing by helping himself and hence he knows the way of getting rich from poor. Dan has counseled many peoples who are now a great marketers and business mans.